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CRM and analytics

Virtual Teammate

HubSpot workflows and GA4 lead tracking.

Overview

A lightweight operations layer that keeps HubSpot workflows running and GA4 lead tracking honest, so the pipeline reflects what actually happened.

Business problem

Leads were being recorded inconsistently, and follow-up depended on someone remembering.

Solution

HubSpot workflows handle the routine follow-up steps, while GA4 tracking records where leads genuinely came from.

Key features
  • HubSpot workflows

    Routine follow-up runs in the CRM.

  • GA4 lead tracking

    Lead sources measured rather than guessed.

  • Tag Manager setup

    Tags managed centrally.

More work
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Screenshot of VirtuaCore
Brand site

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